The History of Creative Newham
Creative Newham was born out of a shared ambition—to place creativity at the heart of Newham’s future.
We began in 2018, in response to Arts Council England’s Creative People & Places programme. The opportunity galvanised cultural leaders across the borough. Spearheaded by Sanaz Amidi, then CEO of Rosetta Arts, a coalition of over 80 individuals and 60+ organisations came together to dream bigger for Newham. Their aim? To create a united cultural voice for the borough—one that reflected its vibrancy, diversity, and deep-rooted creative energy.
By September 2019, Creative Newham was formalised with Sanaz Amidi as Chair. Since then, we’ve grown into a thriving, cross-sector alliance of 120+ members, committed to making creativity more visible, valued, and accessible in Newham.
We’re proud to represent a borough where:
Cultural activity thrives at grassroots level, often ‘under the radar’—in artist studios, community centres, mosques, churches and high streets.
Innovative entrepreneurship is deeply embedded, with independent businesses reflecting the rich identities of our communities.
Multiculturalism is at the heart of our community with over 220 languages and dialects spoken across Newham
Creative Newham exists to ensure that cultural is not just something to consume, but a force to shape identity, opportunity and change.
Over the next 10 years, we aim to nurture a borough that:
Culture is a driver of equity, connection, and pride for every Newham resident.
Creativity is embedded in community wellbeing and civic life.
Local talent is visible and valued on national and international stages.
